Shop for the Cheapest Thing First!

If you want to spend less shop for the cheapest items first!  I found this advice from Robert B. Cialdini, Ph.D. in Influence: The Psychology of Persuasion (Collins Business Essentials) surprising, why should the order matter?  It turns out our perceptions are colored by recent experiences.   If you start shopping for an expensive item first like a $1000 suit then paying $100 for a sweater seems very reasonable in comparison.  Therefore you are more willing to pay full price for the sweater.  However, if you start looking at the sweaters first you will negotiate or bargain hunt saving money on the sweater and when you shop for the suit it will seem even more expensive motivating you to really watch your money.  So do yourself a favor and shop for the cheapest things first!

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