Archive for June, 2012

Want your rent or mortgage paid for a month?

Thursday, June 14th, 2012

I will teach you to be rich has a contest where you can get up to $2,001 to pay next month’s rent, click here to enter.  

I’ve followed Ramit’s blog for a long time back when he was blogging regularly, these days he is mainly making classes.  I haven’t taken any of them so I can’t speak to their quality, but his blog was very good.    You might wonder how he can afford to give away up to $2,001?

What he is doing is a brilliant internet marketing campaign for his financial classes.   He really wants a lot of people to view the page with a pitch for his course to sell more courses.  Here is how he is going to get a ton of views: He sent out an initial invitation to his mailing list.  I clicked on his link saw the post about one of his classes and got one entry to the contest.  He also notified me that I could get more entries by sharing a link with friends.  The more I shared the link the better my chances to win.

If a friend clicks on the link they get one entry and I get one too benefiting us both.   Again the friend is encouraged to increase their chances by sharing a link of their own with their friends.    The $2001 prize is almost certainly a small fraction of the cost to set up the software to create and tack all the links- but he can reuse that software again and again.  For Ramit’s $2001 he is going to get a lot of traffic by leveraging the power of twitter, Facebook, Linkedin and other bloggers as well.     This is a masterful implementation of the ideas from Seth Godin’s Idea virus.    Seth describes it this way: Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.